You’re Not Being Hacked. You’re Being Profiled.
Not every threat starts with a hack.
Executives, founders, and family office principals aren’t always targeted because of what they access — they’re targeted because of who they are, and how visible they’ve become.
That targeting doesn’t begin with malware. It starts with profiling.
What Is Executive Profiling?
Executive profiling is the practice of gathering publicly available data to build a behavioral and logistical model of a high-value target. It’s not illegal. It’s not hacking. It’s open-source reconnaissance using the same data brokers, search engines, and metadata that anyone can access — with the right lens.
Here’s what can be profiled:
Time zone behavior based on posting history
Device types based on image resolution metadata
Family structure based on mentions, tags, or Zillow listings
Assistant names from testimonials or staff directories
Recurring travel patterns from press, panels, or Instagram
This isn’t theoretical. It’s how targeting begins in the real world — and it’s 100% invisible until someone shows it to you.
Who Profiles You First?
Corporate adversaries researching dealmakers, GC offices, or M&A leads
Investigative journalists building background for exposés
Threat actors assembling recon packages for phishing or deepfake social engineering
Reputation firms, political operatives, and activist groups
If you’ve ever appeared in a press release, spoken on a panel, donated to a foundation, or posted to a public social platform — you're on someone’s radar.
The question isn’t if you’ve been profiled. It’s how deeply.
The Danger of Comfort
The biggest risk for high-visibility professionals isn’t breach — it’s exposure you didn’t realize existed.
Your email is tied to a 2015 breach and still indexed
Your spouse’s business has a Google Review page listing your shared home address
Your last three conference appearances show you land on Wednesdays and leave Fridays
Adversaries don’t need admin access. They need pattern access.
And most professionals give it away passively.
What to Do Next
Audit Your Public Surface — Not just your LinkedIn. Your name, aliases, business filings, spouse, and domains.
Search Like the Adversary — Use incognito browsers, different regions, and metadata tools.
Get a Profile Before You’re Profiled — We offer redacted visibility snapshots showing what’s already public — before someone else finds it.
We don’t guess how someone might find you. We simulate it.
If you’d like a confidential read on how you look from the outside in, contact Edge Point Group.
No intrusion. No scare tactics. Just clarity.