The New Goldmine: How Public Photos Are Fueling AI-Fueled Targeting

Written By Ian Haisler

📸 The New Goldmine: How Public Photos Are Fueling AI-Fueled Targeting

We used to worry about hackers stealing passwords. Now we need to worry about them stealing our face, our movements—and our patterns.

Public photos are the new goldmine. Every birthday post, gym selfie, or conference snapshot becomes training data. Not just for algorithms. For adversaries.

⚠️ So What? Why It Matters More Than You Think

  • AI can now map your face across platforms. One smiling family photo with geotags gives away your routine, relatives, and home environment.

  • Metadata reveals timestamps, device models, and GPS coordinates, making it easier to reverse-engineer your daily life.

  • Criminals and copycats use this data to clone identities, spoof behaviors, or social-engineer access to your networks.

Even if you don’t post, others do. And that’s enough to get mapped.

🔍 Example: The "Innocent" Vacation Photo

Last month, a client came to us confused—his gated property had been scoped while he was overseas. No prior threats. No warnings.

Our analysis showed the source: a family member tagged him in a vacation photo in real-time. Within 48 hours, two local workers at home posted photos on WhatsApp showing they were “on-site but confused by the absence.”

That photo, taken 6,000 miles away, triggered real-world action.

🛡 What Edge Point Group Does Differently

We don’t just audit your social presence.
We map how an adversary would study you, and train you to break the pattern.

📘 Download our free guide: How You Look From the Outside In (Short)
📕 Or go deeper with our book: How You Look From the Outside In
🔐 Our Personal Exposure Brief reveals the hidden trails you're leaving behind.
📰 Featured in our press release: Executives Are Being Mapped Online Without Posting.

🧠 What’s Coming Next

We’re developing a proprietary AI tool that maps your exposure the same way a threat actor would—at scale. It’s already helping clients see their real digital shadow for the first time.

Want to be one of the first clients to test it? Reach out before we launch publicly.

🔗 More Resources:

Ian Haisler
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